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Urban Ice Tribe began as a personal exploration and evolved into a national movement.
Founder Ryan Abbott’s journey into breathwork, holistic health and cold therapy began over a decade ago. In 2010, Ryan began supporting his father through cancer treatment by diving deep into natural wellness practices, from juicing and movement to functional breathing and mental resilience. That journey planted the seeds.
In 2020, during the stillness of lockdown, those roots took hold. With stress levels rising and clarity harder to come by, Ryan stepped into a frozen barrel for the first time. It was a moment of presence, peace, and power, and it changed everything.
From that first plunge, the Urban Ice Tribe was born.
What started in one back garden has since grown into one of the UK’s most trusted brands for cold water therapy and sauna solutions.
Urban Ice Tribe now supplies residential and commercial recovery setups across the UK, from back garden rituals to fully compliant wellness spaces for gyms, spas, athletes, and events.
We’re proud to have worked with leading names in performance, wellness, and entertainment, including:
Our work has been featured at British Sauna Society events, Boardmasters Festival, Daybreaker Festival, and even on numerous prime-time TV and media productions.
We’ve built more than products; we’ve built a community and a movement around presence, performance, and purpose.
At its heart, Urban Ice Tribe is about connection: to self, to nature, and to each other.
We believe in conscious cold water therapy: a practice rooted in awareness, breath, and embodiment.
We call it cold water meditation, a grounding experience that helps regulate the nervous system, reduce stress, and improve mental clarity. It’s not about pushing harder. It’s about going deeper.
Whether you’re a parent finding five quiet minutes in the morning or a performance coach supporting elite athletes, your tribe is here.
We specialise in accessible, modular and commercially compliant cold therapy and sauna solutions designed for both home and professional use.
Our Product Range Includes:
Whether you’re building a residential recovery ritual or launching a commercial wellness offering, we provide ready-to-install systems that blend functionality, compliance, and aesthetics.
Our team is also here to support you with guidance on setup, safety, and best practice, and we’re proud to be trusted by leading gyms, spas, football clubs, boutique hotels, mobile wellness providers and event organisers across the UK.
Urban Ice Tribe is more than just a product store. It’s a lifestyle. A mindset.
A return to presence, resilience, and inner clarity.
So whether you’re here for your first plunge, a full commercial setup, or a cold water community to call home, we’ve got you.
Your tribe is waiting.