Maintaining the security of your data and ensuring that you are in control of how your data is handled is a priority at Urban Ice Tribe.  We are dedicated to ensuring that we are transparent about the data that we collect about you, how we use it and the conditions whereby we may disclose your data to others. We will ensure that your data is kept secure and that you are aware of the steps we have taken to ensure the security of your private information. ​  

As part of this policy, there are links and references to the Information Commissioners Office (ICO), so you feel trusted and know your rights when it comes to your data and the way it should be handled.

For more information about your information rights please see the Information Commissioners Office website. 

Urban Ice Tribe takes the security of your data very seriously and strictly adheres to the United Kingdom Data Protection Act 1998 and the General Data Protection Regulation 2016/679 which is applicable from 25th May 2018. The address and contact details are stated at the end of this policy should you need to make more enquiries.

Urban Ice Tribe takes the privacy of its customers very seriously and we ensure that all individuals are treated with respect and that all information relating to that individual is used with the same values and respect that we aspire to be as a company based on our values of improving lives of others.

We aim to comply fully with all Data Protection Laws, including the General Data Protection Regulation and Data Protection Act 2018.

Our relationship with you and your data may be;

In addition to our Data Protection & Privacy Policy (available on request) this notice applies when you visit one of our websites and aims to provide you with information about:​ 

⦁ Personal data we collect 

⦁ How we may use your personal data 

⦁ Your legal rights relating to your personal data​ 

We will only collect relevant data to enable us to supply the products ordered or carry out the service you have requested or accessed, below we have set out in more detail about the personal data we collect and why we collect it. We review our retention periods regularly and will only hold your data for as long as it is necessary for the original purpose it was collected for, as required by law or as set out in any relevant contract we have with you.​ 

Online Enquiry

If you enquire online by filling in one of our web forms we require your name, email address and contact telephone number to enable us to respond to your enquiry. We may ask for more specific information depending on the product or service you have requested.

All information is held on a secure device password protected and encrypted and is only held for as long as is required to fulfil the product or service requested.

Accessing your personal information​

You have the right to ask for a copy of the information we hold about you by emailing or writing to us at the end of this notice. This will be provided in a readable format free of charge. We may not provide you with a copy of your information if this concerns other individuals or we have another lawful reason to withhold that information. 

Correcting and updating your personal information​

The accuracy of your information is important to us, if you have created a customer account on our website you can check your address and contact information by logging into your my account area.

Withdrawing your consent​

Where we rely on your consent as the legal basis for processing your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this notice. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.​ ​  

In certain circumstances, you may ask for your personal data to be removed from our systems by emailing or writing to us at the address at the end of this notice. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request. You may also ask us to restrict processing your personal data in the following situations; 

⦁ Where you believe it is unlawful for us to do so;

⦁ You have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.  

In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company in connection with legal proceedings.​  

Transferring your personal information​ 

Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your order you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically.    

Complaining to the UK data protection regulator

You have the right to complain to the Information Commissioners Officer (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO website for further details and see the reference links to the ICO.  

Changes to our Privacy Policy

Any changes we make to our Data Protection & Privacy Policy or this Privacy Notice in the future will be published on this page and, where appropriate, notified to you by email. This notice was last updated: March 2022. 

The majority of your data is held within Urban Ice Tribe secure server platform, located in the UK. Any other information such as paper files will be stored securely.

Collection of general data and information​ 

Our website collects a series of general data. This general data and information is stored in the server log files. General data includes

(1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.  

When using general data and information, we do not draw any conclusions about visitors. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, we only analyse anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by individuals. ​  

Anonymous Analytics Cookies

We use Google Analytics software to monitor the number of people visiting the website, this uses a cookie to collect the information. Google Analytics only collects anonymous aggregate data, i.e. we cannot tell who you are or link data back to a specific website user, and everyone’s data is shown as a whole, not individually. We use this only for statistical purposes to tell us information like how many people are new to the site or have visited before and which pages are the most popular.

You can use the Urban Ice Tribe Website without cookies, however, some functionality may not work correctly as a result.

Data Correction

If you find that we are acting upon out of date information, or find mistakes in the data we hold about you, you can contact us and have that data corrected and we will aim to change this quickly.

  • At Urban Ice Tribe we echo the ‘right to erasure’ when it comes to your data as stated below. Feel free to look at the ICO link below for further details.

The right to erasure is also known as ‘the right to be forgotten’. Individuals can make a request for erasure verbally or in writing. You have one month to respond to a request. The right is not absolute and only applies in certain circumstances.


  • We also support where possible the ‘right to object’ when it comes to your data as stated below.

The GDPR gives individuals the right to object to the processing of their personal data in certain circumstances. Individuals have an absolute right to stop their data being used for direct marketing. … You must tell individuals about their right to object. An individual can make an objection verbally or in writing.


  • Your ‘right to rectification’ is stated below

The GDPR includes a right for individuals to have inaccurate personal data rectified or completed if it is incomplete. An individual can make a request for rectification verbally or in writing. You have one calendar month to respond to a request. In certain circumstances, you can refuse a request for rectification.


  • At Urban Ice Tribe we support your ‘right to restrict processing’ of your data as stated below.

What is the right to restrict processing? Article 18 of the GDPR gives individuals the right to restrict the processing of their personal data in certain circumstances. This means that an individual can limit the way that an organisation uses its data. This is an alternative to requesting the erasure of their data.


  • And finally, see below for your ‘right to data probability’ and you can use the link for further information.

The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability


Complaining to the UK Data Protection Regulator

You have the right to complain to the Information Commissioners Officer (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO website for further details.

How to contact us​ 

Please contact us if you have any questions about our Data Protection & Privacy Policy, this privacy notice or information we hold about you: By email: ryan@urbanicetribe.com

Thank you from the Urban Ice Tribe Team.